this post was submitted on 13 Oct 2023
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Thank you, this is an exact point I was making earlier today in a different conversation.
Google has two decades of information about me. Just as one random example, I'm hooked into their mapping app so they know everywhere I go and on what schedule, and can infer what I buy.
Not once in 20 years has Google advertised something to me that is in line with my interests and needs. Google knows I go to the cigar store every Monday to replenish my supply, and they've never suggested to me a product or service that can save me time, money, or make it more convenient.
Google's ad system seems to shove garbage products in my face like black label shit from China (raycon, manscaped, etc) and products/companies that do not operate in my region.
How hard is it to know everything about a person, and still fail to advertise one single thing that is useful to them over decades??!
While you're right that Google isn't very good at targeting ads, I don't think more accurate ads is what we want.
It's what I want.
I worked for years in tech, and adjacent to marketers and sales people.
I know from direct experience that people want relevant advertisements for things that will solve a problem in their lives.
Going back to my example, I would very much appreciate an advertisement for a cigar store that will either give me a discount, introduce a new product to me, or deliver my product on my schedule.
I also make and buy mechanical toys, and I've had an interest in them for decades. I would really appreciate an ad that highlights a new collection of mechanical puzzles.
But instead I get badgered by Google ads for things that are nuisances and of no relevance to my life.
Instead of sharpening service for the professional barber clippers I own, because Google knows I cut my own hair, I get advertisements for Manscaped.
I steadfastly maintain there is an opportunity to advertise to people in a helpful way, but Google doesn't do it.