lemonflavoured

Furthermore, what's even the point of open standards if you don't want them to be adopted.

Well, yes. There does seem to be a lot of "we want open standards but we don't want big companies to use them" among fediverse users.

I'm pretty sure most people don't want it to...

It almost certainly is in the EU.

Given the wording of some EULAs that's debatable. Not that those clauses would be enforceable if anyone actually tried, mind you.

because then the game is mine.

EULAs say otherwise even in that case.

I do wish they made it more like a branded gift card

That would be preferable.