I don’t like bud light not because of their political agenda, but because it tastes bad.
I think in the military movies and stuff (won’t pretend I know actually military shit) that’s why we hear the term confirmed kills, and k/d is mostly heard in video games and discord bragging threads. After all from a score perspective, the person who has killed 10 people and not died should be at a higher score ranking than the guy who killed 10 people then died and had to respawn.
The Lemmings did not like that.