Yes, this exactly. I'm starting to suspect that either someone very misinformed or someone with an agenda started spreading this rumor.
It just takes one person to reaffirm that it really is "too much work to switch" and "you aren't lazy for not trying" to keep a lot of folks in place.
My favorites based on usage:
7Zip. It's clean and has a lot of convenient features.
Bitwarden. I have too many accounts these days. It's a life saver and it's on all my devices!
Rufus Formatting tool. This rules. It's great for just formatting or creating a bootable USB. Not to mention it's portable so I can bring it with me to work.