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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 2 days ago by Pro@programming.dev to c/technology@lemmy.world

307 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] tauren@lemm.ee 5 points 2 days ago (1 children)

I don't know how people watch YouTube with ads. Premium or ad blocker, otherwise it's a nightmare.

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[–] zecg@lemmy.world 4 points 2 days ago (1 children)

Ublock Origin in a Firefox fork and PipePipe with Sponsorblock on mobile. I'm perfectly ready to just export/delete my Youtube account and move on if it stops working.

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[–] FuckFascism@lemmy.world 6 points 2 days ago (7 children)

I stopped using YouTube years ago. Fuck that shit.

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[–] homesweethomeMrL@lemmy.world 8 points 2 days ago

More enshittification!

[–] tooLikeTheNope@lemmy.ml 4 points 2 days ago* (last edited 2 days ago)

No one will even blink at ads on most engaging moments in Youtube videos, in Pornhub ones tho....

[–] ABetterTomorrow@lemm.ee 5 points 2 days ago

Already experiencing it, can’t even follow along a simple shot explanation

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