this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 3 days ago by Pro@programming.dev to c/technology@lemmy.world
308 comments fedilink hide all child comments
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] FuckFascism@lemmy.world 6 points 2 days ago (2 children)

I stopped using YouTube years ago. Fuck that shit.

[–] Civil_Liberty@lemm.ee 9 points 2 days ago (1 children)

I use YT and have not seen an ad in years. I do not understand people who have not disabled ads.

[–] FuckFascism@lemmy.world 1 points 2 days ago (2 children)

You can use it through chrome without ads sure but it works like hot garbage.

[–] gamermanh@lemmy.dbzer0.com 9 points 2 days ago (1 children)

I use it daily on Firefox on Linux and on Windows and on android using Revanced

It works exactly like YouTube but without ads and with sponsorblock

[–] FuckFascism@lemmy.world 2 points 2 days ago

I checked out Revanced and it looks helpful thanks for that info.

[–] Civil_Liberty@lemm.ee 1 points 1 day ago

Firefox and Ublock Origin works great for me

[–] JasonDJ@lemmy.zip 1 points 2 days ago* (last edited 2 days ago) (1 children)

Most of my favorite channels are on nebula now anyway. Just need Technology Connections and Mark Rober (my kids LOVE Mark Rober) to make the jump.

[–] dan69@lemmy.world 1 points 2 days ago

I’ve been meaning to try nebula, that lifetime membership sounds hella great!!