I wasn't aware that there was still a really big physical market, I haven't personally purchased an actual disc in over 6 years, the sales that the stores have never match the steam sales, and I never really bought hard copies on my pc anyway. Consoles have been more hard pushing digital as well, with locking down the disk reader on cheaper iterations.
If physical game prices go up as a result but digital stay the same I'll believe it, but if both game prices go up, I'm not going to assume it's due to the Tariffs, I'm going to directly correlate that to the company's greed and that's going to impact my future decisions as a buyer to buy their goods.