Because they are easily gullible.
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Through the release of the first iPhone to the mid 2010s I'd wager that most consumers agreed that iPhones were superior to Android by most metrics: they featured more support across the board, had more apps, looked nicer, and were considered the premium. Apple pioneered the modern smartphone and had a headstart in getting users hooked into their ecosystem. Nowhere was this more pronounced than in the wealthiest country in the world (and Apple's home country).
That's a huge generalization but I think it resonates true to a degree. Also, anecdotally, I remember that all my school computers were Macs when growing up. I'm sure Apple seeped its tendrils into people's lives a variety of ways. It's not a cake walk for most people to switch ecosystems. As a lifelong Windows user I'll have a panic attack if you asked me to print a document on a Mac; I'm sure its the same vice versa lol
Also a lifelong Windows user, but have to use a Mac for work as of last year. I was expecting it to be a nightmare, but honestly 99% of the day to day stuff is either identical or similar enough that you can figure it out in a minute or two at most.
Things get a bit trickier if you’re trying to do more complex power user type stuff, since there are different paradigms at play, but even then a quick search will easily point you in the right direction.
unless you're going to crack your android and install a custom rom (which, with limited exceptions, is extremely risky to do,) your choice is to either use an apple product, or a google-based OS.
Apple has a slick design, and while android (and many of he devices it runs on) aren't awful, it's hard to change. and virtually every mainstream mobile device manufacturer is using some some form of android os with a custom UI, including Huawei (which no officially a fork, because of sanctions.)
everything that's not android or apple is pretty much going to have to be installed custom. (there's a few linux-based things that aren't android, mobian, for example is a mobile-version of debian.)
I'll leave it to the other to rant about why apple might be better than android for privacy and useability, given the caveat of not hacking a custom rom.
unless you're going to crack your android and install a custom rom (which, with limited exceptions, is extremely risky to do,
Lolwat
You can install custom roms to your phone.
Most device manufacturers put up roadblocks, and carriers will try to talk you out of it, but you can.
The first step is cracking the bootloader (which is a mobile version of the bios.)
This step is a usually one-way step, and leaves your device vulnerable. The exception are google pixles, which are designed to allow you to re-lock it. Which is why graphene is only available for pixels.
I want my phone to be like a gaming console.
I turn it on, it works. I install curated stuff from a store.
The hardware is stable and predictable and thus software is of better quality when the developer doesn’t need to test 420 different hardware variants.
I do not want it to be a Linux PC I need to tinker with every day. I specifically want it to prevent me from fucking with it.
EDIT: I also have “adult money” so I can get any phone I want, I don’t need to get the cheapest.