I didn't see that coming, I'll admit.
Guess those greedy bastards know what they're doing.
People don’t give big business enough credit in this space. Things like this are market tested and simulated long before they are rolled out.
Well, things work until they don't. Predictions can only get you so far. See: new coke, qwikster, onlyfans trying to ban porn. But yeah I'm sure they did a cost benefit and decided it was worth
Yeah like how Blockbuster tested their plan to remain a brick and mortar store? Or Boeing testing their new jet design before they had two airliners crashing? Or Capcom designing SFV to be more like a PaaS and ultimately failing enough to let go one of their most veteran producers?
I think plenty of large big businesses make very stupid decisions all the time and the netflix account sharing thing honestly could’ve gone either way. Also, there’s no guarantee this is going to save netflix. They still have terrible habits of putting out garbage and canceling good shows that have plentiful viewership.
Netflix for the longest time has been trying to make lightning strike twice by treating every new Netflix original like it’s supposed to be the next Stranger Things. That’s a stupid thing to do. Of course I don’t give big businesses enough credit, they haven’t earned that reputation.
Net subscribers may have increased, but I suspect many of them have chosen a cheaper option. Since my family can no longer use my account there's no need to have 3 simultaneous streams. I chose for a cheaper subscription and expect many to do the same.
How many did they lose? They lost one from me
Doesn’t really matter because there were more new subscribers than canceled
Depends on how many of those people stay on. Most the people I know who signed up because they got locked out are finishing the series that they're currently watching and cancelling. Couple of them already finished up.
That 6M is net.
Actually I just did the math, factoring in OP's comment it was only 5,999,999 net
It was a net gain. Went from 232 millions subscribers to 238.
How many new subscribers would they have had in the same time period anyway?
Article says Netflix believes 100 million (half of all subscribers) houses were sharing passwords. Six million would be like 3% growth ...which is how much more then they would have if they didn't do this? 1.5% maybe?
It doesn't really seem significant
Significance probably does not matter to them. Number goes up = good job.
I mean, *maybe. *
First, they’re not seeing the effects of their policy yet. Its too soon after launch. I know I haven’t received a notification yet, and if they lock it down, netflix is getting cut. I might rotate them in and out, but like in the case of twitter and reddit, I will walk away. There’s more content out there than anyone can watch in several lifetimes already. If I resubscribe one month per year to catch up on the baking show, so be it.
Second, they’re doing the typical thing where they’re quoting a KPI without context. Once things have settled down (which, again, they haven’t yet) we can see whether their month over month and year over year subscriber count, hours watched, and revenue has increased over what it would have been otherwise. That’s a key part. If, six months from now, they’re showing sustained and above average growth in major markets, then they did make the right call (for them - I’d still be out as a customer). If not, then whoever came up with this scheme should be questioning their decision-making.
In science, cherry picking measurements to support your narrative is called p-hacking. It’s frowned upon. In business ot can get you promoted, unless you happen to work with someone who knows that trick and who is willing to out you doing it.
That's not jolly. That's not jolly at all.
What ever you do, please do not visit communities like !piracy@lemmy.dbzer0.com to find methods of getting the content you want. Remember, you wouldn't download a car, you wouldn't download a netflix. Piracy, ~~it's a crime~~ it doesn't cost a dime!
Again, please do not visit communities like !piracy@lemmy.dbzer0.com 😉
Please no. Don't go there. Nooooo
Yeah, people pirating makes me pair plex.
These foul villains can nibl on the jellyfins under the sea for all I care.
Oh I dunno, I spend too much on HDDs 😅
But do you have enough to download a car? 😉
I have a netflix subscription. But I still torrent netflix series.
Because:
I mean… it’s not really surprising. I know the internet was all angry about it, but I’m sure most people just went “well, it was it was nice while it lasted” and subscribed to a service they already like & used but could get away with using without paying.
It still too soon to tell honestly. The major bump of this policy is a one time surge of all the built up password-sharers but it's likely not going to be huge swing to their growth long term.
And then these new subscribers, are they going to stick around? A common scenario might be someone cutoff midway through a series just subscribing for a couple months to finish them off.
And for the same reason I would expect new subs from the policy would happen quickly while unsubs might be delayed. The main account holders would likely finish off their series and take time deciding on their new streaming service before outright cancelling.
And all of this just ruffles feathers and makes the service a bit less valuable right when real competition is heating up.
Set up an openvpn/wireguard server at a "home" with bandwith, and have family/friends route their Roku/streaming device route through a router with openvpn/wireguard client back to the same "home" .
Nah I'll just pirate shit instead.
My nas and Jellyfin ftw
I expected that would be the move a lot of people would go but Netflix actually saw a net gain with what was thought to be an unpopular move. This is actually a really fascinating potential case study on piracy where you'd think it would lead to lost customers, but despite driving some away it actually increased.
Apparently it only saw a gain in subscriptions in countries where the price of Netflix is really low, so there's more factors at work in this case I think.
I'm looking forward to a region by region break down once this gets fully rolled out.
You want to walk my dad through that?
Not me lol
After fifteen years, I cancelled my Netflix last year. Don't miss it at all.
I think all these streaming platforms forget that not all of us need to watch their content 24/7. I spend less than an hour watching television a day while eating food and that's it.
Did you know that you can still enjoy Youtube ad-free (or the occasional 10-second skippable ad). How do you do it? By not watching youtube at all aside from the random how-to video. Since I watch less than an hour of youtube a month on average, I see essentially zero ads.
Uh. Didn't predict this.
Yet another example of corporations running the world and nothing to be done about it on an individual level.
I'm out of fucks to give. May the world burn.*turns on AC*
Turn that fuckin AC off
I'm sure it has been a profitable move in the short term, but I think password sharing was what enabled Netflix shows to have a more significant cultural impact than shows on other streaming services—despite the relatively poor quality of Netflix's programming.
They lost subs in areas with the password crackdown and picked up subs in lower cost areas. They earned less.
Not what the article states:
According to Netflix, revenue is up in every region where paid sharing was introduced, and sign-ups have exceeded cancelations. The company saw revenue growth of 2.7 percent year over year.
Edit: I think you‘re right about them loosing subs in areas of the crackdown and winning even more in new areas. It’s not 100% clear in this article (but apparently more so in Reuters‘).
No, they did not. They continued to grow. They’re a publicly traded company and all of the details were just reported out.
Just finished reading Reuters and AP, and they both agree that Netflix added 6 million in areas of cheap subscription and no crackdowns vs losses in USA and UK.
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