this post was submitted on 10 Jul 2023
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Meta's new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.

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[–] GuyDudeman@beehaw.org 108 points 1 year ago (5 children)

This is a moment when I'd love to use the "you love to see it" meme comment, but it's more like... "People are fleeing the burning building, and running across the street to an identical building that is infested with rats and cockroaches!"

[–] vampatori@feddit.uk 36 points 1 year ago

"Out of the frying pan, into the fire"

[–] g0nz0li0@beehaw.org 24 points 1 year ago (5 children)

Maybe an optimistic take: people moving = people realising they can move. Eventually some of them may also realise they can move to a platform that’s not controlled by a shitty corpo.

[–] wildeaboutoskar@beehaw.org 5 points 1 year ago

That's a good point. Plus they won't be as embedded in the new place as they won't have 10+ years of history on it. So moving becomes easier generally

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[–] EvilColeslaw@beehaw.org 19 points 1 year ago (6 children)

"...and running across the street to an identical building that is infested with rats and cockroaches!"

Still better than Nazis.

[–] Fearofthefamiliar@beehaw.org 28 points 1 year ago (4 children)

Meta has contributed to genocide, which is worse than I can (currently) say about musk

[–] loki@lemmy.ml 14 points 1 year ago* (last edited 1 year ago)

It's amazing how people forget these things.

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[–] Kwakigra@beehaw.org 22 points 1 year ago (2 children)

LibsofTiktok is approved there, so I'm not so sure. Not overwhelmingly Nazi, but Nazis are welcome as long as they don't say slurs kind of thing that centrists like.

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[–] yozul@beehaw.org 14 points 1 year ago

The Nazis set the fire, and now they're fleeing along with everyone else.

And hey, I'd rather have them on Threads than in here with us.

[–] floofloof@lemmy.ca 14 points 1 year ago (1 children)
[–] pvr@beehaw.org 10 points 1 year ago (1 children)

Fediverse has a lot of them too

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[–] sammydee@readit.buzz 11 points 1 year ago (4 children)

While ranking the misdeeds of billionaires is a tricky business, given the choice I'd say Zuck is slightly better than Musk at the moment. :)

[–] svarozic@midwest.social 13 points 1 year ago

No need to limit yourself to those two awful options when good alternatives exist which aren't run by either of them.

[–] snowbell@beehaw.org 8 points 1 year ago* (last edited 1 year ago) (2 children)

Hard disagree there. Facebook contributed to literal genocide. Elon is just an asshole.

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[–] TerryTPlatypus@beehaw.org 6 points 1 year ago

Probably better to use "out of the frying pan and into the fire"

[–] animist@lemmy.one 103 points 1 year ago (2 children)

Cool, fleeing one megacorp run by a huge tool for another megacorp run by a huge tool

[–] rm_dash_r_star@lemm.ee 14 points 1 year ago

Haha, you nailed it.

[–] pvr@beehaw.org 8 points 1 year ago (4 children)

At least the promise with Threads is that you can move your account and who you follow to a different Mastodon instance in the future.

[–] IronKrill@lemmy.ca 27 points 1 year ago (2 children)

And as we all know, big corporations always keep their promises.

[–] match@pawb.social 11 points 1 year ago (1 children)

Yeah, I bought a bridge on pre-order 🙂

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[–] pvr@beehaw.org 7 points 1 year ago

I’m all for shitting on big corporations but the fact that they wanted to create a platform based on activitypub is interesting.

Adam Mosseri seems to have good intentions with Threads (https://podcasts.apple.com/us/podcast/hard-fork/id1528594034?i=1000619512224). But Zuck/Meta is most likely going to derail that at some point.

I honestly don’t care for Threads in the long run. My only hope is to follow some people on Threads from a different Mastodon instance. Whatever else they want to do, I don’t care about.

People should be skeptical but competition to Twitter is good. And even better if that product is built on the Fediverse.

[–] Banzai51@midwest.social 8 points 1 year ago (3 children)

I got a fiver that they'll implement "ActivityPub" in a way that breaks things.

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[–] Stormyfemme@beehaw.org 65 points 1 year ago (2 children)

Don't think that meta turning into even more of a global social megacorp that controls everything a lot of people seee and interact with day to day is a good thing tbh.

[–] Feanor@beehaw.org 21 points 1 year ago (1 children)

Most people happily exchange one master for another without thinking much about it

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[–] hh93@lemm.ee 16 points 1 year ago (2 children)

Yeah - stuff like this should REALLY be public infrastructure

I know a lot of people are opposed to the state running things but I really wouldn't mind if there was a well-managed state-run federated instance for all of this

at least with Matrix Europe is already doing something like this since it's the de-facto-standard for a lot of the internal chats - but there really needs to be a push to make it more popular.

Having the kind of "lock-in" that Meta has where their userbase alone is an argument of using their service is horrible since it makes every competition futile...

[–] Miocene@beehaw.org 13 points 1 year ago (2 children)

From the perspective of someone in the UK, the ongoing shift in government and society towards openly discriminatory/suppressive policies aimed at some minorities (trans people, certain ethnic/cultural groups) and the accompanying moral panics to that effect make the idea of the state running, monitoring and controlling social media as a utility a bit terrifying - particularly for something so fundamental to modern life.

A lot of the issues with centralised social media in private hands would just be intensified if the state were directly running the show - it can’t be trusted to act as a benign, responsible steward.

[–] DynamoSunshirtSandals@possumpat.io 12 points 1 year ago (1 children)

No reason the state can't run their own Mastodon instance. Then they don't have to moderate anything except the comment sections on their own pages, but everyone can consume the content as they please.

I live in a region of the US recently effected by a freak natural disaster. The US Army Core of Engineers announced at 2AM last night that they might have to release water from a dam, adding to the floodwaters in an already flooded downtown near me. On Twitter. Which you can't view unless you create an account, and even then you might get rate limited. That's not an acceptable availability for a public emergency announcement.

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[–] maynarkh@feddit.nl 8 points 1 year ago (1 children)

The logic of what you're saying is that the executive teams Elon Musk or Mark Zuckerberg would provide better leadership for the UK than the current people.

I mean it's a low bar, but I wouldn't go that far.

[–] Miocene@beehaw.org 5 points 1 year ago* (last edited 1 year ago) (1 children)

I’d say that, honestly. Comfortably so, even - if the large private providers are acting badly, at least there’s the potential of smaller private groups setting up their own.

Services directly managed by the state tend to require adherence to a government’s political preferences - where something like the idea of social media as a state-owned utility is concerned, the reality of that would inevitably trend in unfortunate directions for minorities that the government has decided to consider a problem.

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[–] MaxPower@feddit.de 41 points 1 year ago (1 children)

Threads has not yet launched in Europe due to regulatory issues

LOL no, there are no "regulatory issues". Meta itself expects Threads to be illegal in the EU. Which is probably correct. And they do not seem to be having a problem with it. Which is fine by me.

[–] macrocephalic@lemmy.fmhy.ml 24 points 1 year ago (1 children)

Threads has not launched in Europe because it breaks European laws. Yet 100M people jumped straight on it.

[–] shiveyarbles@beehaw.org 13 points 1 year ago

From my understanding, people haven't "jumped on it", they were effectively pushed from existing Meta accounts.

[–] araquen@beehaw.org 32 points 1 year ago (1 children)

I am willing to be corrected, but from what I understand from my online friend (who is Indian (living in the region) and reports on tech with a focus on India, Asia and Southeast Asia), a lot of Threads’ early adoption is entrenchment. For instance, most of India’s IG users migrated to Threads, and that was part of the initial 10 million.

I just don’t think that we can look at Threads’ adoption rates in the same way as, say, we look at Mastodon or even early Twitter. Threads is built upon an existing base: Instagram. Meta even pre-made your Threads account if you have IG. I mean, technically I have a Threads account, sitting there, in the shadows. I also have an Excite account. And I dug up my MySpace account in a fit of pique (and then remembered why I left MySpace all those years ago). But having something and using something are different.

That not to say that Threads isn’t going to end up as Meta’s “revenge” just that the adoption is not necessarily because Threads is better, but that the entire social media monetization culture is pre-built through Instagram; and there not only is no barrier to entry, but you can stumble into the Threads “garden” with ease. It’s basically the same model Microsoft used to bootstrap Windows using the pre-installed DOS base. And it will succeed because the outreach mechanisms are already in place.

That doesn’t change my mind about choosing Mastodon. I have different online handles for different needs. I lost my original IG handle many years ago, so made one using my real name to lurk on IG; so my Threads handle will end up being my real name, and that’s a show stopper for using the platform. My real name social media are “honey pots” to keep nosey companies out of my hair and ways to keep an eye on my squirrelly remnants of a family. I have no desire to post anything on my real name Threads identity.

[–] CanadaPlus@lemmy.sdf.org 19 points 1 year ago

This is why killing it by defederating was never going to happen. We can only protect ourselves.

[–] esty@lemmy.ca 15 points 1 year ago (3 children)

https://9to5google.com/2023/07/10/threads-readies-handy-explainer-of-mastodon-and-the-fediverse/

When you limit replies, your thread will not be shared with your fediverse followers.

Private profiles will be able to follow an interact with people on other platforms at a later date.

Like clockwork

[–] sculd@beehaw.org 8 points 1 year ago

How is this controversial? If someone locked down replied / set profile as private they have clearly communicated their intent to limit exposure of their posts. It only makes sense to limit such users from interacting with other servers which Meta has no control over. There are lots of compliance issues for a company like Meta when they have to operate in multiple jurisdictions.

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[–] kelvinjps@beehaw.org 13 points 1 year ago (1 children)

Maybe those are mostly Instagram accounts?

[–] melroy@kbin.melroy.org 13 points 1 year ago (1 children)

@kelvinjps
@trashhalo Yes, it is. Each Insta account automatically now seems to have a Meta account. And visa versa, it's a scam. You can't delete your Meta's Threads account, unless you delete your Instagram.

[–] pvr@beehaw.org 6 points 1 year ago (2 children)

This is not true. Each Instagram account has the ability to log into Threads. But it's opt-in. If you don't want to use Threads then don't sign up for it. Meta is not duplicating Instagram accounts automatically into Threads.

And yes, you can't delete your Threads account since it is your Instagram account. Threads is more a feature flag that they turn on/off on your IG account. I agree that they should make it possible to turn that feature off in the future.

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[–] drilly@beehaw.org 13 points 1 year ago (1 children)

I tried out Threads just to see what the fuss was about. It's mostly just annoying celebrities.

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[–] Feanor@beehaw.org 12 points 1 year ago (1 children)
[–] Limeade@beehaw.org 10 points 1 year ago

Wouldn't cumulative user-seconds of screen time per day be plummeting if you can only see 500 tweets per day or whatever that limit was that he rolled out? I'd be doubting any company's claims of record high viewership at a time when most of their users were reportedly being locked out of the site due to a new policy, even if their metric didn't have such an oddly specific name.

[–] melroy@kbin.melroy.org 10 points 1 year ago

@trashhalo Nice, they can remove their API limit again? hahahha. Just kidding, Twitter is ded anyway.

[–] Ganbat@lemmyonline.com 10 points 1 year ago

Is this considered masochism? This seems like masochism.

[–] bumblychicken@lemmy.ca 8 points 1 year ago (1 children)

Now if only my feed can only show the accounts I'm actually following

[–] mrnomoniker@lemmy.studio 8 points 1 year ago

What’s profitable about that? Just a thing that’s useful and relevant to your interests?

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