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I know it's sounds strange but Michelin started rating restaurants for it's road guide, aka paper maps, when we didn't had gps and phones. It did made sense to point out the best places to eat, and it ended up becoming another industry out of nowhere
Likewise, who would remember to rotate their tires without a handy time-keeping book? And who would remember to look at it every month without an incentive? Clearly, the supermodel calendar is a very tire-centric design.
Goodyear does have a blimp though
That is an excellent point.
I'd say that maybe the Japanese tire companiea are the ones that are really slacking, but they've probably got all sorts of crazy shit I don't know about because it's just in Japan.
I am disrespectful to dirt!
-- Mr. Sparkle
Wait the micheline i know but what tire company has supermodel calendars?
Pirelli