Google just canceled the pixel pass service and it was the last straw for me. I had already moved email to proton but now Ive completed the calendar shift, search to ddg, and drive to something else. My Google speakers barely understand anything anymore and I'm just sick of investing in an eco system that may or may not be there in a year.
All that is off topic to the article which is nostalgic about Google reader and search without ads, but the topic is part of a larger problem. I used to feel that using Google was a project of humans categorizing information, building something amazing and now it feels like I'm shopping at Walmart when i use their products. The type of feeling I can only describe as "I need this thing now so I'm here, let's get in and out as quick as possible before I spend more money or become annoyed with the environment".
This isn't to just shit on Google, but the point is I used to feel as I was a part of something bigger, humans creating a way to access the world's information accurately and easily and now it's much more complicated and that feeling is gone.
Maybe it's all in my head.