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I really hope it's a surprise to no one. Having full control over the access to any media is the core principle behind any online-only, DRM-based service.
Yeah, people need to realize they're not owning the media, simply "renting it".
I've always felt uncomfortable about "buying" digital media that stays on a cloud. Vudu (Walmart) offers this as well as Google I believe. Renting digitally bothered me less because the notion that it's temporary is inherent to renting. The above situation solidifies my concerns. I've "bought" some media this way but I will never do so again.
Cancelled Netflix as of last month as well and I won't be keeping up any streaming subscriptions long term. One off month subscriptions will serve in a pinch as I travel but with the games corporations play with blocking use between locations, they've rendered themselves as having no purpose.