this post was submitted on 25 Sep 2023
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The reason that it's so hard to compete with Steam is that Steam just does what it does so well.
I don't have much desire to change my primary digital storefront because there isn't really much of anything more I want from a digital storefront that Steam doesn't already provide. If the quality of Steam's experience declines at some point, I would welcome competition, but otherwise, why would I bother switching to another service when I don't really have any complaints about Steam?
Besides, the TV/movie streaming service market has already demonstrated what happens when not enough competition suddenly turns into too much competition. If Epic were able to demonstrate that it was possible to overtake Steam, everyone would try to copycat their strategy, and then you likely end up with a balkanized market where no one has the market share or resources to provide the level of quality that Steam does.
Exactly, Steam got where it is because it managed to be more convenient than piracy (as Gaben himself said, piracy is a service problem), as did Netflix before the fragmentation (and rampant enshittification) of the streaming market made piracy once more the most convenient (and better quality) option.
Epic store exclusives don't promote Epic, they promote piracy, as that is the second most convenient option after Steam (it's worth mentioning that Steam also acts as unobtrusive DRM; infect your game with malware like Denuvo and suddenly piracy again becomes the more convenient — even the only reasonable — option, as cracked games perform better and are more stable than malware DRM infected ones; Steam provides a good enough and, more importantly, harmless option for both consumers and developers, something no alternative, including piracy, has managed to achieve).
And, of course, the instant Gaben retires and Valve goes public and begins to enshittify itself we won't be going to Epic or GOG (unless they manage to replicate what Steam has achieved), we'll be back to sailing the high seas.