I wasn't lied to. Actually, the way this stuff was spread on social media was the whole cambridge analytica thing. I never saw ANY of the ads/sponsored posts etc. I was not the demographic, I guess. What I did see was weird opinions and people that never had a problem with the EU suddenly talking about sovereignty etc starting around a month before and getting much louder a week or so before. They targeted the advertising so tightly that those that weren't close to the middle or on the side of leaving already never ever saw an advert/sponsored post or any other advertising. It was spookily well executed.

I remember initially I was certain it would be a landslide remain. Around a week before I was very concerned it wouldn't be any more, just based on the shift of public sentiment.