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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 3 days ago by Pro@programming.dev to c/technology@lemmy.world

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] Retro_unlimited@lemmy.world 36 points 2 days ago* (last edited 2 days ago) (2 children)

If you pay premium, then you have to be logged in and tracked and spied on, even more data get sold. You pay them to sell your data!

[–] Ulrich@feddit.org 22 points 2 days ago

Plus the first-party app is atrocious. The third party ones are way better.

[–] brbposting@sh.itjust.works 1 points 1 day ago

Ya @cattywampas@lemm.ee let’s send them complaints on this

They gotta give us a way to watch adfree without spying on us