this post was submitted on 09 Apr 2025
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Oh boy. If you look at Ubisoft's stock prices, it's way down.
Like high 80s in 2018. And now it's 8, roughly 1/10th if it's value.
They aren't going to survive another few years at this rate without some bangers. How stupid their leadership has been, with NFTs, with their sexual harassment lawsuits, with bonehead anti-consumer practices is just accelerating this downfall.
See, boycotts do in fact work. They may not work instantly, but they do work if it's your actual customer base doing the boycott. The Bud Light boycott also worked. The Target boycott currently has their stock in a tailspin, regardless of what they are claiming are the company's actual issues.