this post was submitted on 31 Mar 2025
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Google To Allow Double Serving Ads. (www.seroundtable.com)
submitted 2 days ago by Tea@programming.dev to c/technology@lemmy.world
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Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.

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[–] baguettefish@discuss.tchncs.de 18 points 2 days ago

frequency does help a lot with a customer actually going through with a purchase, but really this is just another way for advertisers to spend more on the same ad spot, because now your competitors can screw you out of multiple opportunities instead of just one