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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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Subscription based models is how they kill the second hand car market. No one will touch a BMW with a subscription off lease.
does BMW make money on second hand cars then? probably just parts...
BMW parts are bonkers expensive. I have a Cooper and whenever something goes wrong the repair is stilly expensive. Mini may be BMW's cheaper brand when you drive off the lot. But ownership costs outside of warrantee are BMW through and through.
Parts is also where dealerships make most of their money
That and charging 2x for repairs.