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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] AngryCommieKender@lemmy.world 9 points 1 year ago* (last edited 1 year ago) (1 children)

Not to mention that it's clear that they don't want to sell cars to individuals anymore. That's what all these subscription models point to. They are hoping to sell fleets of autonomous cars to corporations and cities, and us plebes can rent them when we need them. The upside for the manufacturer is that now they have the ecosystem to charge an extra $5 for A/C per ride, $3 for the radio, and $10 to roll down the windows.

[–] fuzzzerd@programming.dev 2 points 1 year ago (1 children)

Ew. Sounds gross, so it probably isn't far off.

[–] AngryCommieKender@lemmy.world 1 points 1 year ago

I have no actual proof. This is just what I am guessing they are planning. I could be totally wrong, I just don't think that's likely.