this post was submitted on 07 Sep 2023
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Google Chrome now targets ads based on your browser history, here's how to turn that off (www.techspot.com)
submitted 1 year ago by stopthatgirl7@kbin.social to c/technology@lemmy.world
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Google is gradually introducing a new method for delivering targeted ads in Chrome that aims to bypass the controversy surrounding cookies by using browsing history instead. This...

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[โ€“] tb_@lemmy.world 14 points 1 year ago (1 children)

Targeted advertisements can be harmful, by directing (for example) gambling ads at people who show to be prone to addiction through the websites they visit.

Ads are fine, in some way, but I do not want random companies I've never heard of to know all of my details. Details which may become hacked.

Just because "I've got nothing to hide" doesn't mean I should be happy when everyone knows all about me.

[โ€“] Spotlight7573@lemmy.world 1 points 1 year ago

For this feature though they've tried to select the topics to be ones that "[do] not include sensitive categories (i.e. race, sexual orientation, religion, etc.)". The list is also public and gambling is not on it:

https://github.com/patcg-individual-drafts/topics/blob/main/taxonomy_v2.md

While this won't satisfy those who want no individualized ads or no ads at all, it would be an improvement over what we have now and put control over what topics are used (or even if it's enabled at all) in the local browser instead of some server online.