this post was submitted on 10 Mar 2025
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You actually gave a good example for why these brand names are useless.
How many doors does a Honda Accord have? What type of engine does it have?
It's impossible to answer even these very basic questions, because there are so many different Honda Accords that the name could refer to almost anything. It could be a station wagon with a diesel engine, a four-door hybrid sedan, a hatchback, a SUV etc.
In fact monitors do usually have fancy brand names like Predator, ROG Swift or UltraGear that function exactly like the Accord name, giving you some hint as to where the manufacturer think it belongs in their product stack. They just aren't useful for identifying a specific model, and since there are so many different models, you need the alphabet soup to make sure we are talking about the same thing.
I was trying to keep my examples simple for the point but cars usually have sub-brand designations that answer some or most of your questions. Like “LE” or “XR” and such. But people don’t walk around telling each other they drive a “Honda 8CVXY64LLM123GRV,” because most people don’t remember code names like that. They just say “yeah I drive an Accord, it has features x y and z that I really like.”
People don't walk around telling each other they use an "ASUS ROG Strix OLED XG27ACDNG" either. They'll say they have a "27 inch OLED", or possibly a "27 inch 1440p OLED from Asus".
You could use the sub-brand and say you had an "Asus ROG Strix" if you wanted, but all that might tell someone is that it's from Asus' midrange gaming segment.
The unique id is simply handy to keep the many models apart. Asus has 217 displays listed on their (US) store. They have 14 different 27" 1440p displays under the ROG Strix brand alone, three of which are OLEDs and you better not get them confused because they use different OLED technology.
Would it be better if they had more diverse product names instead? I'm not so sure. With so many models you'd probably end up with something like the "ASUS ROG Strix Centurion Speed² Ultra+ Black", and I don't think that's any easier than "XG27ACDNG", which at least is short.