this post was submitted on 06 Jul 2023
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It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?

Or is their irresistibly good ice cream strong enough to keep their ship afloat?

Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.

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[–] _errer@lemmy.world 9 points 1 year ago (1 children)

They slipped from #1 best selling beer for a quick minute, to be replaced by another InBev product. Good job, redcaps, you sure showed who’s boss around here.

It’s capital.

[–] LachlanUnchained@lemmyunchained.net -3 points 1 year ago (1 children)

They are buying their own stock back.

Sales remain 25% lower.

“Quick minute” slightly understated the gravitas of the situation.

https://amp.cnn.com/cnn/2023/06/16/business/bud-light-distributor-response/index.html

[–] _errer@lemmy.world 5 points 1 year ago (1 children)

It’s like canceling the McDouble and sending your business to the McChicken. McDonalds isn’t actually hurt by it.

[–] LachlanUnchained@lemmyunchained.net -4 points 1 year ago (1 children)

I am confused by the analogy.

[–] _errer@lemmy.world 8 points 1 year ago (1 children)

Modello took Bud Light’s top spot. The same company owns both products. You’re boycotting Pizza Hut, and instead going to Taco Bell. Same clown, different paint

[–] LachlanUnchained@lemmyunchained.net -5 points 1 year ago* (last edited 1 year ago) (1 children)

No. You’re making a big assumption. That people are buying Modello instead.
It’s not the case.

Bud fell 24% Modelo up 10%

Net loss of …..?

But the kicker, in the US, they are owned by different companies.

So the 10% boost. Ain’t going to Modelo. So they lose 24%, plus given competitors a boost up 👍

[–] chtk@feddit.nl 6 points 1 year ago (1 children)

Net loss of …..?

insufficient data for any meaningful answer

You're quoting percentages. It all depends on exact sales figures and profits.

[–] LachlanUnchained@lemmyunchained.net -3 points 1 year ago (1 children)
[–] alliestear@midwest.social 1 points 1 year ago (1 children)

Because we all know inbev only makes two beers

[–] LachlanUnchained@lemmyunchained.net -3 points 1 year ago (1 children)

What’s your point? 10% at least didn’t go to InBev haha

[–] _errer@lemmy.world 3 points 1 year ago (1 children)

You’ve looked at two data points and assumed total knowledge. InBev owns about 630 brands. The hydra of capital does not care about your protest.

[–] LachlanUnchained@lemmyunchained.net -2 points 1 year ago (1 children)

Correct.

You’ve provided zero insight. Congrats.

[–] _errer@lemmy.world 2 points 1 year ago (1 children)

You’ve conceded your point. Congrats.

[–] LachlanUnchained@lemmyunchained.net -2 points 1 year ago (1 children)

Oh god. The Reddit logic is here……

Where do we migrate next 🤦‍♂️

[–] _errer@lemmy.world 2 points 1 year ago (1 children)

Glad to see ad hominem made the trip with me 🥰

Glad to see everyone assumes I’m talking about “right wing fascists”. Not the formidable lgbtq+ pushback.