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They're refusing to encourage the venue to underpay the person while using tips to make up for it. In practice, it's not the same thing.
The immediate direct implication is, yes, not giving that person money, but if people as a whole continue to engage in that behavior, companies can go ahead and tell their workers "sure we aren't paying you a living wage directly, but everyone will tip you enough to make up the difference" and that will allow them to keep more of the sale proceeds for themselves as profit, rather than paying it to the worker.
However, the more people refuse to tip, the less and less the employer can use the excuse that "they'll make up for the difference with tips," and will then be forced to pay the employee directly without making their income dependent on guilt-tripping people for extra cash, because otherwise, that employee will simply quit because they're not getting paid enough, and no new employee will fill that position if it's clear there aren't enough tips to cover the difference between their actual wage, and a livable one.
The only reason tips as a concept exist is to allow employers to pay people less, then promise other people's generosity will bring that pay up to par. If it's too expensive for the business to offer fair wages with their current prices, then they should just incorporate tips into the price if it's going to be necessary for their workers to receive tips anyways. If the business is making more than enough, and is simply using tips to subsidize what they would otherwise pay their workers, then a lack of tips necessitates them slightly cutting into their margins and paying their workers fairly.
The inherent act of not tipping in itself is denying the employee a payment in the moment, but the goal of such an action is to discourage the behavior by the corporation, to then make it necessary for that corporation to pay a living wage directly, which is objectively good for all parties involved (workers know how much they'll make and get stable, livable wages, and customers know what they're paying without feeling bad if they can't afford making their $12 water $15.)
The longer you allow a system like this to exist, the more you'll see what's already happening, companies pushing it in where it traditionally was never present, minimum suggested amounts going up from 10% to 12% to 15% to 18% etc, and wages staying low as companies try using your generosity to subsidize wages they would otherwise have to pay themselves to retain workers. Not tipping is inherently a rejection of this system, and the only way you stop such a system from expanding is by rejecting it.