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Nothing more disappointing to me than seeing a game I might enjoy... and then it's only available on PC on Epic Games store. Why can't it be available on Epic, Xbox game store and Steam? It's so annoying, like you have no choice but to use Epic... which I would literally do ANYTHING not to use.
I think you've hit the nail on the head. Epic's main selling point was it's lower storefront fee (15% vs 30%, if I recall). It didn't offer any other benefits for consumers and I think Epic realised rather quickly that the people who are actually supposed to be paying money for all of this are the buyers and not the sellers, and thus they've resorted to strategies like making games "exclusive" or trying to bribe players with free games.