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Budget: $120 million [source]
Opening weekend gross: $4 million
Factoring in marketing costs and the theaters taking their cut of the profits, Megalopolis would need to make at least $300 million to break even. I think it's safe to say that's not happening.
It would have been THE worst opening for a $100 million movie ever, had it not been for Pluto Nash's horriffic opening 22 years ago.
Even The New York Times is reporting near-empty screenings of Megalopolis!
yeah but this is a movie, not a product. we usually hear about them from people, not necessarily ads. we might not see many ads but other people we talk to and hear from do, and practically no one in my life and media consumption talks about it. compare that to Barbie.
Talking to other people is part of what I mean by seeking things out. If you do all you can to avoid ads, along with the 99% that are useless you also block the 1% that you might actually find useful.
For example; I recently heard about this show from a friend that is right up my alley. When I looked up a trailer it's the kind of thing that seeing a commercial once would have caught my eye and ensured I watch it. She was surprised I hadn't heard of it because it's on a network with a few shows she knows I like and they've been pimping it pretty hard for a while. Because I block the bullshit I either have to hope cool stuff comes up in conversation or seek out new stuff elsewhere.