this post was submitted on 22 Aug 2023
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I despise the man, but there’s an argument to be made that Tesla accelerated the adoption of electric cars by at least five years, compared to what it otherwise would’ve been. I know he didn’t found Tesla, but I do feel like he played a pivotal role in changing people’s minds about electric cars.
Their engineers and designers did the work. He was the money. At most he stirred up some attention.
Also, side note, why do these points always mention the engineers and designers doing the actual work, and almost never the assembly workers for example?
The challenge was to make people talk about it and to make them want one, and that required a vision more so than just solving the engineering challenges. Their choice to first make a sports car - the Roadster - didn’t come from the engineers.
Because electric cars were a relatively new concept that needed to be designed and prototyped. That’s a job done by engineers. Factory workers don’t really come in until mass production, after the engineering is done.
Okay, but my point was about changing people’s minds about it being cool and a product you’d want to own. Tesla’s strategy was to make a sports car (the first Roadster) to show that electric cars could compete with combustion engine cars and to make people want one.
The engineers who solved the challenges needed to achieve that didn’t come up with that vision - that came from the top. Of course, that was because those guys had the money and could therefore dictate the direction, but if they wouldn’t have made that choice electric cars would most likely be mass adopted quite a few years later. That’s what I’m talking about, and that’s why “engineers did the engineering work” isn’t an argument against my point.
Also, let’s be real; even now people talk about the engineers and designers being the driving force behind Tesla.
Divide and conquer by the rich. Pit white collar workers against blue collar workers so they don't collectively rise up against the real exploiters. White collar workers are told right from the start of university that they're on a better path and are better people than those bottom tier laborer serfs and that general attitude gets normalized even if you don't actually believe you're better, and it comes out without even explicitly intending to, which is precisely the point.
But that's like saying the engineers at Apple did all the work. But it would not have grabbed the zeitgeist without Jobs. And as much as I despise Musk you do need to give him credit for how he marketed Tesla and SpaceX. As the now is showing he was just making stuff up and lucked into some good decisions, but the accomplishment stands.
The engineers and designers were not the people who changed the perception of electric cars - which was needed to got us to where we are now. Both the actual founders and Musk were instrumental in pushing this.
Which was definitely needed, and which he does deserve credit for. He’s still a piece of shit regardless, but that doesn’t mean we should overlook and/or dismiss the part he actually did play.
Like yeah, you’re right about engineers and designers doing the actual engineering and designing work, but it’s a generic (though correct) dunk on Musk that has little to do with the point I’m making.
Did he really?
Rather is it instead some billionaire would have done it. We had the bad luck of it being Elon Musk instead of someone better.
He put money in Tesla. That is his main contribution. Tesla which kinda had the first mover advantage of being the one well placed EV company via their deals with AC propulsion and Lotus. Both which happened without Elon.
What really made Tesla possible aka the first Tesla roadster possible was Tappering and Eberhard personally flying cross the Atlantic to go personally meet Lotus leadership for Lotus to produce the gliders aka most of the car. The chassis, body, the suspension. The roadster was mostly a Lotus made car in which Tesla dropped electric drive train. Electric drive train, which core technologies were licenses from AC propulsion.
Funnily worlds first big EV company might have been called AC propulsion. They had their Tzero prototype, which is pretty much hand build kit car Tesla Roadster. All of first Eberhard, Tappering and then Musk talked to AC propulsion about them starting serial production of tzero. However it didn't happen since the company leadership adamantly refused. That is why Eberhard and Tappering incorporated Tesla Inc. They needed separate company to start production of tzero style roadster, since AC Propulsion strictly stuck to the field of just electric drivetrain tech. Under which field they then did what they thought their business is, AC propulsion licenses the drivetrain tech to Tesla and then let Tesla take the job and risk of actual automotive production.
Main contribution of Elon was insisting on carbon fiber instead of glass fiber composites. Requiring expensive retooling at Lotus for the Tesla production line thus making making car more expensive and saving negligible amounts of weight.
All the engineers apparently went: We already considered carbon fiber anyway. Carbon Not worth the extra cost of parts for the weight saving. This body can be perfectly well be done with glass fiber composites. Like you are the main stock holder, so it's your money. We do it in carbon fiber, if you insist. Just saying there is no reason to do it engineering wise.
However Elon wanted cool space age carbon fiber body so they did it in carbon fiber. Again at great extra cost for both Tesla and the customers.
Sound familiar? Elon insisting on non practical engineering choice, since he got in its head a obsession to make the thing that way and no otherway. Like removing radars and other sensors even though as leaks have later revealed all the main engineers on the driving systemics said it is stupid idea and leads to unreliable sensorial leading to problems.
Atleast in the camera only case he is trying to save money. I guess that is improvement over the unnecessary exorbitantly expensive carbon body paneling on the Roadster (Roadster is aluminium tub chassis car , the carbon fiber was doing no mechanical work, it was literally just body cladding).