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Australia’s internet providers are ditching email, to the disgust of older customers
(www.theguardian.com)
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Err...
So, what's the problem, exactly? Just take the ad-based free service. Gmail, Yahoo, etc. are ad-based free services too. Nobody is forcing them to change anything.
People who use the default email their ISP gives them don't like change. The new service will probably have a different login screen and that's going to upset aunty Ethel and uncle ron. And then a different colour background. It's the worst thing that anyone could ever do to them
I can understand the pain, though. Moving accounts to a new email is not a fun process. Especially if someone has an email for years, decades even, that's a lot of stuff that could be registered with that email. And trying to save emails isn't necessarily straightforward. Migration, if it's even available, isn't foolproof or easy, either.
While I've grown up with the Internet, I think I've only changed my main email like 3 times over ~30yrs. The last time I did it was over a decade ago, to Gmail from my family's then ISP-based email. I think I'm way overdue to do it again, at least moving my important accounts like banking and government stuff to a new email address, but it's just so time consuming.
And I say all this as a tech person. I work in IT. For someone who's not particularly tech savvy, forget about it.
I'm about the same. Last switch was yahoo to Gmail and now I'm in the process of switching from Gmail to Proton Mail. The most difficult part was the mental switch - which email you start giving out when you sign up. Second was migrating services. I made it a point for a while each time I logged into something knew I would switch the primary email. Its been a long process!