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Ford Patents A Way To Bring Ads Inside Your Car (insideevs.com)

submitted 2 months ago by schizoidman@lemm.ee to c/technology@lemmy.world

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cross-posted from: https://lemm.ee/post/41400661

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[–] todd_bonzalez@lemm.ee 72 points 2 months ago (3 children)

For those who don't understand Ford's strategy here: Ford has tons of goofy patents like this, and they're just waiting for someone else to do this so they can get royalties.

They're patent trolling bad ideas...

[–] sic_semper_tyrannis@lemmy.today 21 points 2 months ago (1 children)

Maybe so at this point in history. Don't be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.

[–] wreckedcarzz@lemmy.world 10 points 2 months ago* (last edited 2 months ago) (1 children)

"it's just in the corner, when you drive near one of our Partner companies"

"it's just a square on the main menu"

"it's just a brief full-screen suggestion"

"it's just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)"

"it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin' Doughnuts. Get a free small coffee when you spend $15 and say the keywords 'ADS4LIFE' into the drive-thru robot"

"it's only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles"

"it's only siphoning your blood plasma to keep the FordOS AI financially afloat"

"it's only recording your banking details at the ATM and charging you a ~~monthly~~ weekly fee to support and assist you with our cutting-edge technology"

"GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON"

[–] InEnduringGrowStrong@sh.itjust.works 3 points 2 months ago

“GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON"

Can I just skip straight to this part?

[–] kescusay@lemmy.world 10 points 2 months ago

That's a lot more clever than actually building this grotesque idea.

[–] lando55@lemmy.world 7 points 2 months ago (2 children)

Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.

Having said that, it's still Ford, and once it's generally accepted for this type of ad to be displayed they'll jump on it real quick.

[–] AA5B@lemmy.world 2 points 2 months ago

This is a patent troll, stiffling innovation gaming the patent system for something [we hope] they never intend to produce. Even if it’s a horrible idea we want stifled, that’s still a patent troll

[–] todd_bonzalez@lemm.ee 1 points 2 months ago

once it's generally accepted for this type of ad to be displayed they'll jump on it real quick.

That's inevitable, but in this scenario they own the patent.