252
Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
this post was submitted on 23 Aug 2024
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Honestly surprised there are no ads yet. I thought that was the whole point of the website...
They need to make it nice first, to reel people in. Once they are in and invested, that's when ads start.
Hey, I've seen that one!
It's a classic (enshittification tactic)
Well that sounds enshitty.
wait till you see the -ification.
that's when they start filtering out the genuine content and show you mostly promoted stuff
Yep. that's the classic shitty business model
Make a site that's attractive to use for a lot of people
Once you have enough people, lock in the users with network effect, walled garden, etc
Use the users to draw in businesses
Lock in the businesses and squeeze them for profit.
Squeeze users and businesses for money, abandon any maintenance and improvement on the site except for monetization.
It's the 3 D's.
They have to build social inertia first. This is something Facebook figured out a long time ago and is well-documented. They were begging for money from investors to keep the site running and Zuck refused to run ads because the site was still growing like crazy.
It might be years yet before they start running ads but rest assured they will eventually.
You don't raise temperature while the frog is in the pond.
I don't understand this metaphor. Is it about frog breeding for later eating? Why else would you want to heat your pond, irrespective of the frog. And why is there a greater incentive to heat the pond when there's no frog, and vice versa? So many questions!
I interpreted it as you don't heat the pot while the frog is still in the pond. You only apply heat slowly once the front is already in the pot.
Don't load up the ads until the users are already on Threads. Wait until they are active on Threads, then crank up the ads when it's more difficult for the users to leave.
There was an experiment once where it was determined that a frog with it's brain removed wouldn't jump out of slowly heated water but would reflexively jump if placed into already hot water, leading to a myth that a frog won't leave boiling water if heated gradually enough.
Idioms around frog boiling generally means to make changes slowly and gradually enough that there is minimal reaction from affected parties.
I guess the frog has to get into the pot first is their point? I agree that the metaphor is not doing a very good job at conveying whatever was meant though.
Google slow boiling frog