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The famous ad with the Native American crying about litter? It was literally funded by the single use plastic industry to shift the blame from them producing trash to people not throwing things away. Also, the guy was Italian.
And yet, it works in that sense. Whatever we’ve done with recycling, bottle deposits, and shaming people has made a real improvement in litter.
Now we just need to finish getting rid of glass bottles and cigarettes. And we have a win, at least in the context of litter
Litter wasn’t the problem. It was producing a persistent single use product that has to go somewhere. A landfill is only mildly better than on the side of the road.
Glass bottles, which are far more reusable and recyclable, would be better, not worse.