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On the other hand, have you ever people-watched at an REI?
People that have absolutely no idea what they're doing buying thousands of dollars of top-end gear is par for the course. Panicking, inexperienced people do dumb things: like not push an SOS button or even realizing the inReach Messenger they bought to text in the back country has one under that clearly marked cover.
I agree that many REI customers buy lots of gear that they don't understand and likely won't benefit them. If we're making up stories: This group bought an inReach, had it with them, but never activated it.