this post was submitted on 14 Jul 2024
44 points (60.7% liked)
Firefox
17574 readers
47 users here now
A place to discuss the news and latest developments on the open-source browser Firefox
founded 4 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The advertiser's don't place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.
That's the "third party" that's doing the tracking.
That’s not accurate. Mozilla isn’t placing the ads. Mozilla is storing impressions and then collating a privacy protecting report so that advertisers see that their ads are working, but not revealing information about the users to the advertisers. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution