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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 1 week ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] IrateAnteater@sh.itjust.works 414 points 1 week ago (66 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] gibmiser@lemmy.world 11 points 1 week ago (1 children)

Engaging is the last thing I want from an ad

[–] Silentiea@lemmy.blahaj.zone 3 points 1 week ago

You engage with the skip button

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