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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] IrateAnteater@sh.itjust.works 415 points 4 months ago (66 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] Nougat@fedia.io 291 points 4 months ago (42 children)

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[–] BearOfaTime@lemm.ee 13 points 4 months ago (1 children)

I don't mind those breaks... It feels like going to the next chapter in a book.

But actual ads, yea, not for a service that costs.

Though this whole thing is funny - they collect even more user data than they did with cable or broadcast, and now want to show you ads too.

Can't wait to finish my media server setup.

[–] PlantJam@lemmy.world 21 points 4 months ago (1 children)

I don't mind when it's an obvious break followed by a new scene. I do mind when the break is in the middle of a scene and they essentially replay the last thirty seconds before continuing the story. It just feels very disjointed and dated.

[–] BearOfaTime@lemm.ee 1 points 4 months ago

Ah, yea, that seems more like something that wasn't intended for breaks.

Definitely disruptive.

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