this post was submitted on 07 Jun 2024
806 points (98.7% liked)
Technology
57436 readers
4844 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
ROI from adverts is always a shitshow though. If you come off a plane and see and buy it, is it because you just saw an advert for it, or were you always going to buy it. There is of course stats that may show number of impressions vs. total purchases trend, but its still just massive correlation that I imagine there is a bunch of people pulling spreadsheets together to justify their marketing spend. Anecdotally, I've heard of data teams working with marketing teams and just going "whelp, whatever you need to justify your job", etc.
Real ROI via direct sales though, that's somewhat measurable since you have a direct cost of acquisition (sales person salary, overheads, etc) vs revenue.