this post was submitted on 04 Jun 2024
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Ikea is hiring UK workers for its new store in Roblox (www.eurogamer.net)
submitted 6 months ago by misk@sopuli.xyz to c/games@sh.itjust.works
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[–] DrCake@lemmy.world 35 points 6 months ago (1 children)

Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?

[–] CaptainSpaceman@lemmy.world 25 points 6 months ago (2 children)

It is not just Ikea that is using Roblox to expand its reach. Netflix is also coming to Roblox, with the streaming giant recently revealing its "digital theme park" on the gaming platform, known as Nextworld. This will essentially acts as a hub where players can access areas, characters and games based on Netflix properties, such as Stranger Things and One Piece.

Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.

[–] prettybunnys@sh.itjust.works 15 points 6 months ago (1 children)

“Oh shit I can buy the real life version of this game asset???”

[–] PerogiBoi@lemmy.ca 6 points 6 months ago

It’s unfortunately genius.

[–] Mirodir@discuss.tchncs.de 7 points 6 months ago (2 children)

Somehow Roblox has become the Metaverse Meta was trying to build...

[–] RvTV95XBeo@sh.itjust.works 1 points 6 months ago

Always has been.jpg