this post was submitted on 10 Aug 2023
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Netflix was the canary in the coal mines. Now I suspect we will see most if not all streaming services to follow in the coming months/year.
I'm not an economist, but what is the endgame here? Eventually, in their ideal delusions, every household has their own subscription. How do they intend to fuel growth then? Just more price increases? I don't understand this extreme capitalism. Can't a business just be happy to be profitable? Why do they focus so much on indefinite growth like some kind of tumor?
Take a look at modern Cable for some ideas. How about "commercial breaks" every 10 mins? Why not some "premium content" you have to pay extra for on top of your subscription e.g. want to watch Stranger Things? Sorry that's not included, you'll have to pay $7.99 extra per month.
Things will regress to the mean until someone else comes along and disrupts streaming, just like streaming did to cable. And then when everyone moves, that option will start getting shitty.
I know what you mean. Their DVD rental service is profitable, but they are killing it at the end of September anyway. I suppose it makes the CEO feel like a big shot to be able to say, "Sure it's making money, but I don't care about pocket change."
The other services need to read between the lines. Netflix picked up a ton of new subscribers in markets where their pricing is cheap.
Also, charging more when the programming is about to dry up seems like trying to stuff acorns in preparation for the upcoming winter.
I sure hope so.