Technology

60079 readers

3302 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS

1296

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

485 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[–] Draconic_NEO@lemmy.world 1 points 8 months ago (1 children)

Probably injecting the ads into blank screen periods.

Maybe we should bring back screensavers, would really fuck with devices like this that look for blank screen time that would simply never occur.

[–] KillingTimeItself@lemmy.dbzer0.com 3 points 8 months ago* (last edited 8 months ago) (1 children)

i think a better option is not buying adware hardware. Or software for that matter.

[–] Draconic_NEO@lemmy.world 1 points 8 months ago (1 children)

Obviously but it could become very hard to do that with Smart TVs dominating the space now.

[–] KillingTimeItself@lemmy.dbzer0.com 1 points 8 months ago

smart TVs are their own shitfest, frankly, if you don't want to deal with them, i hear you can just buy commercial signage displays. Which are basically just TVs but without the smart part.