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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] billiam0202@lemmy.world 7 points 8 months ago (2 children)

Wait until someone invents a bot/AI script that watches ads for you. Then the whole "ads everywhere" will either implode or it'll trigger a war between AI ad makers and AI ad watchers

Either way, it'll be entertaining.

[–] archomrade@midwest.social 14 points 8 months ago

I don't think AI does what you think it does

[–] Draconic_NEO@lemmy.world 1 points 8 months ago (1 children)

They already have that it's called click fraud or automated ad clicking, mostly though it's websites that earned money from advertisers who engage in this, as a sleazy way of making more money.

Though if you want to partake in it there are ad blocking extensions that also do it. It's not perfect but it is quite damaging to the advertising industry.

[–] billiam0202@lemmy.world 1 points 8 months ago

I've been using AdNauseam for several years already!