this post was submitted on 02 Apr 2024
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Their marketing email provider rewrites the links to know who clicks on the links. Makes giving feedback to Mozilla more accurate so they can give open vs link click ratios.
I get the purpose and utility to Mozilla but I feel like the average FF user is more likely to ignore that link and hence the email.
Right, I understand that there are decisions that marketing teams make to make their email campaigns more seamless. But there are also ways to do this campaign while maintaining some transparency and making it clear that Mozilla is, in fact, the sender. I would expect that from Mozilla, but unfortunately they didn't do that here.