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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 6 months ago by catculation@lemmy.zip to c/technology@lemmy.world

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[–] Identity3000@lemmy.world 4 points 6 months ago (1 children)

I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

[–] wise_pancake@lemmy.ca 1 points 6 months ago

Thanks, I've updated both comments.