this post was submitted on 14 Mar 2024
738 points (97.8% liked)
Technology
60115 readers
2568 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I don't believe that number, the average reddit clicks one of every 4 ads shown?
No way.
Edit: I misread the post to be 28% CTR, you can ignore my comment.
Careful, they didn't claim to be getting 28% engagement from users... Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.
Ah, you are right, I misread that sentence as the CTR being 28%!
It's just 28% more than the CTR of the other ad methods. It isn't necessarily 4ish times. Let's say before they were getting 100 clicks per ad with the old format. With the new format they're getting 100*1.28=128 clicks.
Yes, I was wrong, thank you for correcting me!
They might not click it on purpose, but that's beside the point.
What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.