Did your Roku TV decide to strong arm you into giving up your rights or lose your FULLY FUNCTIONING WORKING TV? Because mine did.
It doesn't matter if you only use it as a dumb panel for an Apple TV, Fire stick, or just to play your gaming console. You either agree or get bent.
Yeah, that second paragraph is more what I was thinking (terrible phrasing on my part). The issue is that fighting these contracts in court is risky - you might lose, and even if you don't, it's a big commitment to fight a legal case against a large company no matter which jurisdiction you're in.
To put it another way, look at it from a game theory perspective - there's plenty of benefit from putting these terms in, and no downside whatsoever. So the optimal move for vendors is to put garbage like this into the contact.