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Not OP, but that's what we did in the UK too... I'm honestly confused reading the post and the comments calling California out on this. I must be misunderstanding something because we did the same thing and it really, really worked. The UK led the charge on the concept of 'nudges' like this and it's been successful and widely praised. We still have thick plastic bags that you buy for 10p, but most people really do keep some on hand for most situations so plastic dumping has been significantly reduced.
Somewhere a Social Anthropologist is lining up their PhD paper.
The 'nudges' thing is contested. It's basically from one book and the studies that used it mostly showed temporary single digit differences. Then there's a lot of celebration that "the rate of change is picking up!" before long term effects fail to emerge. It falls smack dab in the center of the replication crisis.
A lot more direct action is required to make sizeable changes, like outreach campaigns and actually trying to change people's minds/behavior.
Fair enough, thank you for clarifying! 'replication crisis' were the first words in my head as soon as I saw the top line of your comment haha.