this post was submitted on 26 Jul 2023
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I don't think of it as "how much does this person make". Each channel is a business, and the YouTuber is a business owner. The things they buy for videos are business expenses. Only part of the channel's income goes towards the YouTuber personally (like a salary). Some channels have actual employees they have to pay such as editors, event organizers, managers, which in turn work to make the channel bigger and earn more money.
If you think of them as businesses (companies), the fact that they're buying expensive equipment for their business makes much more sense.