this post was submitted on 02 Feb 2024
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Yes, it could be argued it was the pitch, much like Netflix originally was. It's actually kind of wild how the streaming services are literally following the same path as cable television.
Here's a New York Times article from 1981 about it:
https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-invaded-by-commercials.html
Also, I'll just point out that people in here not knowing about this literally proves my point that if the changeover happened before you were born/early in your childhood, you'll just accept the change as "the norm" because you never knew anything different and had no reasons to question it. It's not about the intelligence of any generation of kids, it's just an inherent part of not knowing what happened before you were born, which is something every human experiences. It takes dedicated effort to find out that "the norm" isn't "the norm," for anyone. Also, on the flip, we're not particularly special for figuring out "the norm" isn't "the norm."
Wow, I had no idea. I didn't even really know that cable was at one time the fancy premium version of TV.
One thing I think we can say though is that a big part of why Netflix was disruptive was the promise of watching uninterrupted-- No ads. So even though folks thought "of course cable has ads, that's the norm," they also flocked to services that provided ad-free alternatives.
I'm always surprised when I see someone just sit through a YouTube ad or something, instead of beating their chest and screaming "WHERE uBLOCK? HOW ADS?" which alarms the neighbors but they're used to it at this point (which is what I do)... But it's encouraging that people still voted with their feet by dropping cable as soon as a less extractive experience emerged. It gives me hope that the endgame of enshittification is irrelevance.