In the end, the KIA car company made its cars into subscription models, I really hate this because in the end the car we buy with our own money doesn't feel like it belongs to us. Should we finally buy an old school car ? so as not to be affected by this subscription models or is there a way to crack the software installed in it ?
It doesn't matter where the data goes, or if it's kept proprietary. Businesses wouldn't collect metrics if it didn't translate to dollar signs for them. It forms their business decisions.
And it not being shared with other businesses is only one point of concern from a privacy perspective. Another is that large corporations are hacked or otherwise infiltrated quite frequently, resulting in user data leaks.