this post was submitted on 26 Dec 2023
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Yes, but look at bud light. Boycotts can be hugely damaging. If people start boycotting Intel, Dell HP and other suppliers will happily offer amd instead. Similarly, companies with policies of not buying from suppliers with slave labour or supporting genocide may decide Intel falls in that category now. They do it as a PR exercise but ultimately it's consumer sentiment that drives it.
Intel will need to decide if the sweetener is worth the risk. From war interrupting supply. From boycotts. From brand damage.