News outlets turn to Reddit as Musk’s X descends into chaos. But with thousands of subreddits, where exactly news sites should promote their work presents a dilemma : reddit

this post was submitted on 01 Dec 2023

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News outlets turn to Reddit as Musk’s X descends into chaos. But with thousands of subreddits, where exactly news sites should promote their work presents a dilemma (www.washingtonpost.com)

submitted 10 months ago by AbaixoDeCao@lemm.ee to c/reddit@lemmy.ml

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[–] lvxferre@lemmy.ml 33 points 10 months ago* (last edited 10 months ago)

How I'm reading those news: "as astroturfing in Twitter becomes unviable, online pulp magazines turn to Reddit. They're clueless on how to navigate the place and, once they learn how to do it, Reddit Inc. will spoil their fun by finding some way to squeeze them dry, and because Reddit is undergoing the same process as Twitter that makes you uneasy to associate your brand with that place."

“We had some organic success on Reddit. So we were like, we should start being more intentional,” said Brady Stone

"We found some grassroots there. We should replace it with astroturfing ASAP."